|
"After the sale" assurances |
售後滿意確認 |
|
"Black box" models |
"黑盒"模式 |
|
AAA.-- American Academy of Advertising |
美國廣告學會 |
|
AAAA.-- American Association of Advertising Agencies |
美國廣告代理商協會 |
|
AAF.-- American Advertising Federation |
美國廣告聯合會 |
|
ABC.-- Audit Bureau of Circulations |
發行量稽核機構 |
|
ABC.-- Classification system |
ABC分類系統 |
|
ABP.-- American Business Press |
美國企業出版社 |
|
ACB.-- The Advertising Checking Bureau |
廣告審核機構 |
|
Accordion Theory |
折衝理論 |
|
Accountability principle |
責任原則 |
|
Accounting information |
會計資訊 |
|
ACM.-- Andean Common Market |
南美安迪斯共同市場 |
|
ACME.--- Association of Consulting Management Engineers |
顧問管理工程師協會 |
|
Adaptation-level theory |
適合程度理論 |
|
Adaptive behavior |
適應性行為 |
|
Adaptive product |
適應性產品 |
|
Adaptive-control models |
適應性控制模式 |
|
Administered channel systems |
管理通路系統 |
|
Administered prices |
管理價格 |
|
Administered vertical marketing systems |
管理縱向行銷系統 |
|
Advertisement analysis chart |
廣告分析圖 |
|
Advertiser's brand |
廣告主品牌 |
|
Advertising agencies |
廣告代理商 |
|
Advertising agency commission |
廣告代理商佣金 |
|
Advertising allowance |
廣告津貼 |
|
Advertising appropriation |
廣告經費提撥 |
|
Advertising budget |
廣告預算 |
|
Advertising campaign |
廣告活動 |
|
Advertising checking bureau |
廣告稽查機構 |
|
Advertising delivery |
廣告傳遞 |
|
Advertising department |
廣告部門 |
|
Advertising effectiveness |
廣告效果 |
|
Advertising media selection |
廣告媒體選擇 |
|
Advertising norms report |
廣告規範報告 |
|
Advertising objectives |
廣告目標 |
|
Advertising policy |
廣告政策 |
|
Advertising readability |
廣告可讀性 |
|
Advertising research |
廣告研究 |
|
Advertising Research Foundation |
廣告研究基金會 |
|
Advertising space |
廣告版面 |
|
Advertising strategy |
廣告策略 |
|
Advertising susceptibility |
廣告的感受性 |
|
Advertising theme |
廣告主題 |
|
Advertising theme decisions |
廣告主題決策 |
|
Advisory Council on Minority Business Enterprise |
少數民族企業諮詢委員會 |
|
AE ---- Account Executive |
客戶業務專員 |
|
Affectional drives |
情感的驅策力 |
|
After only with control group design |
控制組事後衡量之實驗設計 |
|
Agent |
代理商 |
|
Agent middleman |
中間代理商 |
|
Agent middleman commission houses |
佣金代理商 |
|
Agent wholesalers |
批發代理商 |
|
Agents' intermediaries |
中間代理商 |
|
Aggregate consumer purchasing power |
總消費者購買力 |
|
Aided-Recall Method |
提示回憶法 |
|
All-available-fund method |
可運用基金法 |
|
Allocation models |
分配模式 |
|
AMA --- American Marketing Association |
美國市場(行銷)協會 |
|
AMA --- Automobile Manufacturers Association |
汽車製造商協會 |
|
American Association of Collegiate Schoois of Business |
美國企業學院聯合會 |
|
American Economic Association |
美國經濟學會 |
|
American Management Association |
美國管理學會 |
|
American Society for Testing and Materials |
美國物料測定協會 |
|
American Society of Traffic and Transportation |
美國交通運輸協會 |
|
American Standards Association (ASA) |
美國標準協會 |
|
American Supply and Machinery Manufacturers Association |
美國機器製作及供應協會 |
|
American Warehousemen's Association |
美國倉儲業協會 |
|
Analog Data |
類比資料 |
|
Analysis of Variance |
變異數分析 |
|
Annual Marketing Plan |
年度行銷計晝 |
|
Annual Survey of Consumer Finances |
消費者財務年度調查 |
|
Antimerger Act |
反合併法案 |
|
Antimonopoly laws |
反獨占法 |
|
Appeals |
訴求 |
|
Approaching the customer |
接近顧客 |
|
Aptitade tests |
性向測驗 |
|
Area Structure |
地區結構 |
|
Artificial Obsolescence |
人為陳廢 |
|
Assemblers of farm products |
農產品集貨商 |
|
Assignment model |
指派模式 |
|
Association of National Advertisers |
全國廣告主協會 |
|
Assortment Plan |
產品搭配計畫 |
|
Assortment strategy |
產品搭配策略 |
|
At-home selling |
家庭銷售 |
|
At-The-Market Prices |
市價 |
|
Attitude testing |
態度測試 |
|
Attitudinal measurement |
態度衡量 |
|
Attribute |
屬性 |
|
Attrition Rate |
磨損串 |
|
Auction Company |
拍賣公司 |
|
Audience Accumulation |
累計視聽者人數 |
|
Audience analysis |
視聽者分析 |
|
Audience authentication |
觀眾鑑定 |
|
Audience characteristics |
視聽者特徵 |
|
Audience classification |
視聽者分類 |
|
Audience composition |
視聽者組成 |
|
Audience duplication |
視聽者重復 |
|
Audience effect |
視聽者效果 |
|
Audience exposure |
視聽者接觸率 |