|
|
Message design |
信息設計 |
|
|
Message planning |
信息規劃 |
|
|
Message quality |
信息品質 |
|
|
Message theme |
信息主題 |
|
|
Micro-sales analysis |
個體銷售分析 |
|
|
Microbehavioral sales model |
個體行為銷售模式 |
|
|
Microcomponent sales model |
個體成分銷售模式 |
|
|
Milking strategy |
吸脂策略 |
|
|
Mill market |
工廠市場 |
|
|
Missionary salesman |
任務式推銷員 |
|
|
Missionary selling |
任務式推銷 |
|
|
MLM--Multi-Level Merchandise |
多層次商品 |
|
|
Mobile advertising |
活動式廣告 |
|
|
Mode of operation |
營運式 |
|
|
Models for analyzing buyers |
購買者分析模式 |
|
|
Modified freeenterprise system |
修正之自由企業體系 |
|
|
Modified rebuy |
修正再購 |
|
|
Money value |
貨幣價值 |
|
|
Multi-echelon structure (physical distribution models) |
多階結構(實體分配模式) |
|
|
Multibrand policy |
多品牌政策 |
|
|
Multidimensional scaling |
多元尺度法 |
|
|
Multiline department store |
多商品線之百貨公司 |
|
|
Multinational marketing |
多國籍行銷 |
|
|
Multipack packaging |
多件包裝 |
|
|
Multiple store |
多元商店 |
|
|
Multiple-unit Pricing |
多元單位定價 |
|
|
Multistage pricing |
多階段定價法 |
|
|
Neighborhood center |
里鄰中心 |
|
|
New product |
新產品 |
|
|
New product adoption process |
新產品採用過程 |
|
|
New sales territory problem |
新銷售地區問題 |
|
|
Nonconsumable goods |
非消費性產品 |
|
|
Obsolescence stage |
陳廢階段 |
|
|
Occupational prestige |
職業聲望 |
|
|
Occupational profiles |
職業輪廓 |
|
|
Occupational status |
職業地位 |
|
|
Odd Pricing |
奇數定價法 |
|
|
Odd-lot dealer |
零星批量商 |
|
|
Office equipment |
辦公設備 |
|
|
Oligopolistic competition |
寡頭競爭 |
|
|
Omnibus Cooperative Advertisement |
合作廣告 |
|
|
On-air Testing |
傳播測試 |
|
|
On-line information system |
線上資訊系統 |
|
|
On-line management information system |
線上管理資訊系統 |
|
|
One-price policy |
單價政策 |
|
|
One-stop shopping concept |
單站購貨觀念 |
|
|
Open questions |
開放式問句 |
|
|
Open-End Commercial |
開放式商業廣告 |
|
|
Open-end pricing |
開放式定價法 |
|
|
Open-end program |
開放式方案 |
|
|
Open-end questions |
開放式問卷 |
|
|
Open-recruit system |
公開招募制度 |
|
|
Open-to-buy control |
公開購買管制 |
|
|
Operating expenses |
營運費用 |
|
|
Operational diversification |
作業之多元化 |
|
|
Opinion leadership |
意見領袖 |
|
|
Opinion testing |
意見測試 |
|
|
Opportunity cost |
機會成本 |
|
|
Product usage |
產品用途 |
|
|
Optimistic reorder strategy |
最佳再訂購策略 |
|
|
Optimistic time |
樂觀時間 |
|
|
Optimization techniques |
最適法 |
|
|
Optimum (Sample) Allocation |
最適分配 |
|
|
Order of merit tests |
優劣順序測試法 |
|
|
Order status report |
訂單特性報告 |
|
|
Order-shipping-billing cycle |
訂貨--運輸--提貨循環 |
|
|
Organization for Economic Cooperation and Development (OECD) |
經濟合作及發展組織 |
|
|
Organization for European Economic Cooperation (OEEC) |
歐洲經濟合作組織 |
|
|
Organizational marketing |
組織行銷 |
|
|
Original Equipment Manufacturers (OEM) |
原始設備製造者 |
|
|
Out-of-stock |
缺貨 |
|
|
Outdoor advertising |
戶外廣告 |
|
|
Outdoor Buyers' Guide |
戶外購買者指南 |
|
|
Outdoor medium |
戶外媒體 |
|
|
Outpost display |
前哨陳列 |
|
|
Over-compensation effect |
過度補償效果 |
|
|
Over-the-counter market |
店頭交易市場 |
|
|
Package carriers |
包裝運輸業 |
|
|
Package design illustration |
包裝設計說明 |
|
|
Package plan |
包裝計畫 |
|
|
Package program |
包裝規則 |
|
|
Package testing |
包裝測試 |
|
|
Packaging legislation |
包裝立法 |
|
|
Packaging Machinery Manufacturers Institute |
包裝機器製造業協會 |
|
|
Panel research |
先鋒研究 |
|
|
Participative commercials |
參與廣告 |
|
|
Party selling |
聚會式銷售 |
|
|
Patronage motives |
惠顧動機 |
|
|
Payoff matrix |
報酬矩陣 |
|
|
Penetration price |
滲透價格 |
|
|
Per-cent-of-sales approach |
銷售百分比法 |
|
|
Percentage of sales method |
銷售百分比法 |
|
|
Perception and consumer behavior |
知覺及消費者行為 |
|
|
Performance and quality guarantees |
功效及品質保證 |
|
|
Performance appraisal |
續效評定 |
|
|
Performance disclosure |
續效揭曉 |
|
|
Performance evaluation |
續效評估 |
|
|
Performance specifications |
績效規範 |
|
|
Performance standard |
續效標準 |
|
|
Periodic reordering |
定期訂貨 |