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wholesaling |
批發 |
|
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Wholly owned subsidiaries |
握全部股份之子公司 |
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Withdrawals |
撤回 |
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Wool Products Labeling Act |
毛製品標簽法案 |
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Word association tests |
連字測試 |
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Work permits |
工作許可證 |
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Work-planning |
工作企劃 |
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Wrapping |
包裝 |
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Yard goods |
工廠內貨物 |
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Yearly Order |
年度訂單 |
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Youth market |
青年市場 |
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Zone Pricing |
分區訂價 |
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Advertising agency commission |
廣告代理商佣金 |
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Advertising allowance |
廣告津貼 |
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Advertising appropriation |
廣告經費提撥 |
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Advertising budget |
廣告預算 |
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Advertising campaign |
廣告活動 |
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Advertising checking bureau |
廣告稽查機構 |
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Advertising delivery |
廣告傳遞 |
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Advertising department |
廣告部門 |
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Advertising effectiveness |
廣告效果 |
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|
Advertising media selection |
廣告媒體選擇 |
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|
Advertising norms report |
廣告規範報告 |
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Firm |
企業 |
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|
Advertising objectives |
廣告目標 |
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Advertising policy |
廣告政策 |
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Advertising readability |
廣告可讀性 |
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Advertising research |
廣告研究 |
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Advertising Research Foundation |
廣告研究基金會 |
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Advertising space |
廣告版面 |
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|
Advertising strategy |
廣告策略 |
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Advertising susceptibility |
廣告的感受性 |
|
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Advertising theme |
廣告主題 |
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|
Advertising theme decisions |
廣告主題決策 |
|
|
Advisory Council on Minority Business Enterprise |
少數民族企業諮詢委員會 |
|
|
AE ---- Account Executive |
客戶業務專員 |
|
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Affectional drives |
情感的驅策力 |
|
|
After only with control group design |
控制組事後衡量之實驗設計 |
|
|
Agent middleman |
中間代理商 |
|
|
Agent middleman commission houses |
佣金代理商 |
|
|
Agent wholesalers |
批發代理商 |
|
|
Agents' intermediaries |
中間代理商 |
|
|
Aggregate consumer purchasing power |
總消費者購買力 |
|
|
Aided-Recall Method |
提示回憶法 |
|
|
All-available-fund method |
可運用基金法 |
|
|
Allocation models |
分配模式 |
|
|
AMA --- American Marketing Association |
美國市場(行銷)協會 |
|
|
AMA --- Automobile Manufacturers Association |
汽車製造商協會 |
|
|
American Association of Collegiate Schoois of Business |
美國企業學院聯合會 |
|
|
American Economic Association |
美國經濟學會 |
|
|
American Management Association |
美國管理學會 |
|
|
American Society for Testing and Materials |
美國物料測定協會 |
|
|
American Society of Traffic and Transportation |
美國交通運輸協會 |
|
|
American Standards Association (ASA) |
美國標準協會 |
|
|
American Supply and Machinery Manufacturers Association |
美國機器製作及供應協會 |
|
|
American Warehousemen's Association |
美國倉儲業協會 |
|
|
Analog Data |
類比資料 |
|
|
Analysis of Variance |
變異數分析 |
|
|
Annual Marketing Plan |
年度行銷計晝 |
|
|
Annual Survey of Consumer Finances |
消費者財務年度調查 |
|
|
Antimerger Act |
反合併法案 |
|
|
Antimonopoly laws |
反獨占法 |
|
|
Appeals |
訴求 |
|
|
Approaching the customer |
接近顧客 |
|
|
Aptitade tests |
性向測驗 |
|
|
Area Structure |
地區結構 |
|
|
Artificial Obsolescence |
人為陳廢 |
|
|
Assemblers of farm products |
農產品集貨商 |
|
|
Assignment model |
指派模式 |
|
|
Association of National Advertisers |
全國廣告主協會 |
|
|
Assortment Plan |
產品搭配計畫 |
|
|
Assortment strategy |
產品搭配策略 |
|
|
At-home selling |
家庭銷售 |
|
|
At-The-Market Prices |
市價 |
|
|
Attitude testing |
態度測試 |
|
|
Attitudinal measurement |
態度衡量 |
|
|
Attribute |
屬性 |
|
|
Attrition Rate |
磨損串 |
|
|
Auction Company |
拍賣公司 |
|
|
Audience Accumulation |
累計視聽者人數 |
|
|
Audience analysis |
視聽者分析 |
|
|
Audience authentication |
觀眾鑑定 |
|
|
Audience characteristics |
視聽者特徵 |
|
|
Audience classification |
視聽者分類 |
|
|
Audience composition |
視聽者組成 |
|
|
Audience duplication |
視聽者重復 |
|
|
Audience effect |
視聽者效果 |
|
|
Audience exposure |
視聽者接觸率 |
|
|
Bait advertising |
誘餌廣告 |
|
|
Balanced selling |
平衡銷售 |
|
|
Balanced-line selling |
產品線平衡銷售 |
|
|
Banner-Line |
標誌 |
|
|
Bar Chart |
平均數管制圖 |
|
|
Barter Broker |
物物交易經銷商 |
|
|
Barter syndication |
銷售聯盟 |
|
|
Basement Store |
地下廉價商場 |
|
|
Basic price |
底價 |
|
|
Basic Stock |
基本存量 |
|
|
Basing-point pricing systems |
基點訂價系統 |
|
|
Batch Controls |
整批管制 |