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General Consumer |
一般消費者 |
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General merchandise |
(綜合性)商品 |
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General merchandise wholesalers |
綜合批發商 |
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General stores |
綜合商店 |
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General-line wholesaler |
(綜合性)批發商 |
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Geographic market |
區域市場 |
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Ghetto marketing |
貧民區行銷 |
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Global market concept |
全球性市場 |
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Global marketing program |
全球性行銷計畫 |
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Government market |
政府市場 |
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Grading products of nature |
產品性質分等 |
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Grey markets |
灰色市場 |
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Group marketing |
群體行銷 |
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Growth rate of Consumption |
消費成長率 |
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Habit-perception cycle |
習慣認知週期 |
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Haggling and negotiation |
講價及談判 |
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Hard-sell |
不妥協銷售 |
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Hazardous Substances Labeling Act |
危險性物質商標法案 |
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Hierarchy of effects (see buyer readiness stages) |
效果之層次 |
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Hierarchy of marketing policies |
行銷政策之層次 |
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Hierarchy of promotional effects |
促銷效果之層次 |
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High-pressure salesmanship |
強迫推銷術 |
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High-pressure selling |
強迫式銷售 |
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Homogeneity,of markets |
均質市場 |
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Horizontal buy |
水平式購買 |
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Horizontal channels |
水平式通路 |
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Horizontal Competition |
水平式競爭 |
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Horizontal cooperative advertising |
水平式作廣告 |
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Horizontal integration |
水平式統合 |
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Horizontal marketing systems |
水平式行銷系統 |
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House-to-house selling |
逐戶銷售 |
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Houseparty selling |
家庭宴會銷售 |
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Howard-Sheth model of buyer behavior |
哈佛德一西斯購買行為模型 |
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Human behavior |
人類行為 |
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Identified for sales forecasting |
銷售預測的確認 |
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Image Advertising |
形像廣告 |
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Image of selling |
銷售形像 |
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Imbricative Marketing |
反覆式行銷 |
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Imitative Pricing |
模仿訂價 |
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Imperfect competition |
不完全競爭 |
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Implicit Costs |
隱藏性成本 |
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Implicit promotional allowance |
隱藏性促銷津貼 |
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Impulse buying |
衝動式購買 |
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In-store salesmen |
商店內之推銷員 |
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Incentive wage plans |
激勵工資計畫 |
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Incomplete optimization in market planning |
不完全最佳之市場計畫 |
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Incremental approach, advertising appropriation |
新增廣告撥款法 |
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Incremental costs |
新增成本 |
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Incremental sales method |
新增銷售方法 |
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Independent Grocers' Alliance (IGA) |
獨立雜貨店聯盟 |
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Independent stores |
獨立商店 |
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Index of sales activity |
銷售活動指數 |
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Indirect-action advertising |
間接行動廣告 |
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Individual brands |
個別品牌 |
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Indoctrination of new salesman |
新推銷員的座右銘 |
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Induced investment |
誘導式投資 |
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Industrial advertising |
產業的廣告 |
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Industrial buyers |
產業購買者 |
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Industrial buying model |
產業採購模式 |
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Industrial distributors |
產業品配銷商 |
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Industrial market |
產業市場 |
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Industrial marketing |
產業行銷 |
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Industrial Products |
產業產品 |
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Industrial salesmen |
產業推銷員 |
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Industrial selling |
產業的銷售 |
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Industrial users (see also Industrial market) |
產業用戶 |
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Initiative of salespeople |
推銷員創新 |
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Inner product |
內部產品 |
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Innovative marketing |
創新行銷 |
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Inside marketing |
內部行銷 |
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Inside salesman |
內部推銷員 |
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Installation and repair service |
安裝和修理服務 |
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Installment buying |
分期付款購買 |
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Installment sale |
分期付款銷售 |
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Institute of Marketing |
行銷協會 |
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Institute of Marketing and Industrial Market Research |
行銷與工業化市場研究協會 |
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Institute of Sales and Marketing Executives |
銷售與行銷主管協會 |
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Institutional brand preference |
機構品牌偏好 |
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Institutional Sales |
機構式銷售 |
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Insurance advertisements |
保險廣告 |
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Integrated channels |
整體通路 |
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Integrated communications concept |
統合溝通概念 |
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Integrated market logistics |
統合行銷後勤 |
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Integrated marketing |
統合行銷 |
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Integrated retailing |
統合零售 |
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Integrated wholesaling |
統合批發 |
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Integration in competitive system |
競爭系統之統合 |
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Integration of logistics and marketing systems |
運銷與行銷系統之統合 |
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Intensity of territory coverage |
區域函蓋之密集度 |
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Intensive channel of distribution |
密集式分配通路 |
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Interdependence of consumers |
消費者的互賴性 |
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Interindustry competition |
產業間的競爭 |
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Internal Revenue Service Regulations |
國稅局法令 |
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International Council on Advertising Practice |
國際廣告理事會 |
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International market |
國際市場 |
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International marketing |
國際行銷 |
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International Marketing Federation (IMF) |
國際行銷聯盟 |
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International Newspaper Advertising Executives (INAE) |
國際報紙廣告執行委員會 |
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International Newspaper Promotion Association |
國際報紙推廣協會 |
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International product extension |
國際產品推廣 |