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Ethnic core market |
民族核心市場 |
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European Common Market |
歐洲共同市場 |
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European Economic Community |
歐洲經濟共同體 |
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European Free Trade Area |
歐洲自由貿易區 |
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European Free Trade Association |
歐洲自由貿易協會 |
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Evolution of marketing orientation |
行銷導向之演變 |
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Exchange activities |
交易活動 |
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Exchange efficiency |
交易效率 |
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Exclusive channel of distribution |
配銷單一通路 |
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Exclusive dealing |
獨家經銷 |
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Exclusive distinctiveness |
獨家特色 |
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Exclusive distribution |
獨家配銷 |
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Exclusive outlet selling |
獨家分支機構銷售 |
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Exclusive selling |
獨家銷售 |
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Exhibit Designers & Producers Association |
陳列設計及生產者協會 |
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Expectation effect |
預期效果 |
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Expected net present value |
預期淨現值 |
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Expected value of perfect information |
完整資訊的期望值 |
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Expenditure patterns |
消費類型 |
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Expense center |
費用中心 |
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Expense control plans |
費用控制計畫 |
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Expense items |
費用項目 |
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Expense-to-sales ratios |
費用銷貨率 |
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Experience survey |
經驗調查 |
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Experience-curve effect |
經驗曲線效果 |
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Experimental demonstration |
實驗示範 |
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Experimental design |
實驗設計 |
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Experimental method in marketing |
行銷的實驗法 |
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Experimental pricing |
實驗訂價 |
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Exploratory shopping phase |
探測購買階段 |
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Express warranty |
快速認購權 |
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Extensive problem solving |
延伸式問題解決 |
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Extent of market |
市場的延伸 |
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Extinction price |
夕陽價格 |
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Face-to-face groups |
面對面群體 |
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Facilitating agencies |
輔助代理商 |
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Facilitating Functions |
輔助功能 |
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Factor analysis |
因素分析 |
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Factor in market change |
市場變化因素 |
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Fair Packaging and Labeling Act |
包裝及標籤法案 |
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Fair-trade Laws |
公平交易法 |
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Family buying behavior |
家庭購買行為 |
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Feasibility in marketing research |
行銷研究之可行性 |
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Feedback principle |
回饋原理 |
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Feedbacks |
回饋 |
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Field Sales Force |
現場銷售人員 |
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Field Sales manager |
現場銷售經理 |
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field warehousemen |
現場倉儲人員 |
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Final consumer |
最終消費者 |
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Firm Market |
企業市場 |
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Flexible markup price |
彈性加價價格 |
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Flexible-price policy |
彈性價格政策 |
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Floor stock |
店面存貨 |
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Follow-through sales |
追蹤式銷售 |
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Independent Grocers' Alliance (IGA) |
獨立雜貨店聯盟 |
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Independent stores |
獨立商店 |
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Index of sales activity |
銷售活動指數 |
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Indirect-action advertising |
間接行動廣告 |
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Individual brands |
個別品牌 |
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Indoctrination of new salesman |
新推銷員的座右銘 |
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Induced investment |
誘導式投資 |
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Industrial advertising |
產業的廣告 |
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Industrial buyers |
產業購買者 |
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Industrial buying model |
產業採購模式 |
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Industrial distributors |
產業品配銷商 |
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Industrial market |
產業市場 |
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Industrial marketing |
產業行銷 |
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Industrial Products |
產業產品 |
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Industrial salesmen |
產業推銷員 |
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Industrial selling |
產業的銷售 |
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Industrial users (see also Industrial market) |
產業用戶 |
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Initiative of salespeople |
推銷員創新 |
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Inner product |
內部產品 |
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Innovative marketing |
創新行銷 |
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Inside marketing |
內部行銷 |
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Inside salesman |
內部推銷員 |
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Installation and repair service |
安裝和修理服務 |
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Installment buying |
分期付款購買 |
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Installment sale |
分期付款銷售 |
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Institute of Marketing |
行銷協會 |
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Institute of Marketing and Industrial Market Research |
行銷與工業化市場研究協會 |
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Institute of Sales and Marketing Executives |
銷售與行銷主管協會 |
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Institutional brand preference |
機構品牌偏好 |
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Institutional Sales |
機構式銷售 |
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Insurance advertisements |
保險廣告 |
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Integrated channels |
整體通路 |
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Integrated communications concept |
統合溝通概念 |
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Integrated market logistics |
統合行銷後勤 |
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Integrated marketing |
統合行銷 |
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Integrated retailing |
統合零售 |
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Integrated wholesaling |
統合批發 |
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International market |
國際市場 |
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International marketing |
國際行銷 |
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International Marketing Federation (IMF) |
國際行銷聯盟 |
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International Newspaper Advertising Executives (INAE) |
國際報紙廣告執行委員會 |
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International Newspaper Promotion Association |
國際報紙推廣協會 |
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International product extension |
國際產品推廣 |
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International trade product life cycle |
國際貿易產品生命週期 |
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International Union of Advertisers Associations (IUAA) |
國際廣告聯合協會 |
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Interpublic advertising agency group |
公開廣告代理集團 |